Rogue Element #120: The Nerdgasm (or How Marvel Learned to Break the Internet)
By Avril Brown
Unless you are a member of the alleged uncontacted Amazon tribes, you have likely at least heard of the recent release of the ‘Avengers: Age of Ultron’ trailer, if not seen said trailer multiple times. Leaked almost one full week before it was scheduled to be aired during an episode of ‘Agents of S.H.I.E.L.D,’ the preview for Marvel’s latest installment in their massive movie franchise almost blew up the internet, and therefore the world.
Let us put this in a bit more ‘old school’ perspective. Remember when the only time you got to see a preview for an upcoming movie was by watching a movie in the theaters? I used to be so uptight about getting to the theaters on time in order to see every single precious preview. Screw the popcorn man, all I wanted was a taste of what was to come. Now a trailer for a movie slated for release seven months from now has billions of people in the throes of a nerdgasm so tantalizing the aftershocks aren’t wearing off for a week.
Holy jeebus Marvel, where’d you learn moves like that?
The trailer provided plenty of footage for nerds and newbies alike to salivate over, as well as several nuggets to kick off rounds of discussion and speculation. There were scenes of camaraderie and infighting, shit got blown up real good, unfamiliar faces were introduced and most dramatically of all, the villain made his debut complete with ominous monologuing and creepy kids music overlaying the destruction. Not to mention: James. Freaking. Spader. The movie hasn’t even come out yet and he’s already made his mark as one of the most memorable voiceover villains in cinematic history. Darth Vader IS James Earl Jones. HAL 2000 IS Douglas Rain. And Ultron IS James Freaking Spader.
Who is the mysterious woman standing amongst the Avengers and former S.H.I.E.L.D personnel in the Avengers tower when Ultron comes hobbling out? Is that man with the Bible beard a character from Black Panther, and if so, does that mean King T’Challa will be getting his own movie? What happened to turn Quicksilver’s hair from brown to blonde, and why are he and Scarlet Witch standing with Ultron? Why is the Hulk battling Iron Man in HULKBUSTER armor? How did Cap’s shield get broken? What happened to Thor to get him shirtless and soaking wet, and what can we do to make it happen again?
There is so much win all over this two minutes and fifteen seconds, I can’t even. Marvel even handled the leak like champ, simply posting one singular sentence on Twitter: “Dammit, Hydra.” ABC had to be pissed as hell considering it was their network that was to host the debut of the trailer next Tuesday, but no one can deny that response is funny as hell. Plus, recent reports state there will be even MORE footage aired during next episode of ‘Agents of S.H.I.E.L.D.’ on October 28th so it looks like ABC will still see a spectacular spike in their viewership. (Talk about a win-win; viewers will not be disappointed. ‘Agents’ has really hit its stride and has been putting out consistently excellent episodes all season)
Fact is, Marvel has got it, and they are flaunting it. They have realized this resplendent golden egg they have laid needs particular, and pricey, care, and they are sparing no expensive. They let Joss Whedon do his thing the first time around and it worked, so Marvel did what they needed to do to get him and the rest of the crew back on board. The creative teams, both in front of and behind the camera, the special effects, the marketing; they are all centered around a (hopefully) great story, and with their powers combined, Marvel will continue taking the world by storm.